Social Marketing for Public Health: Global Trends and Success Stories, 1st Edition – FULL INSTANT DOWNLOAD | PDF DOCX EPUB

Name: Social Marketing for Public Health: Global Trends and Success Stories
Edition: 1st Edition
ISBN-13: 9780763757977
ISBN-10: 0763757977
Addition ISBN: 1449674992, 9781449674991
Author(s): Hong Cheng, Publisher: Jones & Bartlett Learning, Copyright: 2011
Social Marketing for Public Health examines how social marketing is used as a strategy for changing health behavior in the world today. Addressing issues and trends in social marketing and public health globally, it highlights successful and measurable health behavior-changing campaigns launched by the governments, by a combination of the governments and citizens, or by the citizens themselves in various countries. Each chapter focuses on one selected country, making the content very accessible. The text provides an in-depth and up-to-date treatment of the subject matter. Important Notice: The digital edition of this book is missing some of the images or content found in the physical edition.